Rejuve serum using the world's first cellular reprogramming technology is combined
into all LIVIUS cosmetic products.Restoring the cellular DNA damage, rejuvenating aged cells
and cells that have lost elasticity and retrieving the fibroblast cells’ functioning through action
produced by its active ingredients hyaluronic acid, collagen, and elastin.
New generation skin care cosmetics reaching each cell level deep within the skin.
Cell reprogramming technology found in Dr. Miura's cancer treatment research. This is based on the large discovery that when Specific microRNAs are given to cancer cells, the cancer cells themselves decarcinogenesis and convert to normal well-differentiated cells, mesenchymal stem cells, and iPS cells.
Our technology is not a superficial technology such as moisturizing cells to provide temporary moisturizing or creating a membrane to protect the skin. It is a technology that "rejuvenates the skin cells themselves," applying medical cell iPS technology, which has been studied for many years by medical researchers, from the approach to cancer treatment.